Google Pixel x Women's World Cup 2023
Had talent, skill and dedication not been needed to become a pro footballer, I would have become a pro footballer. No question. So as an act of revenge, I started making football ads instead. And last year's campaign for Google UK around the Women's World Cup was a bigg'un.
In partnership with the FA, we worked with Lioness striker Lauren James and some amazing amateur women's teams around London to create a host of feel-good spots that captured female footballers in their element, and how the Pixel 7's features could be used to enhance everyday moments within the game – although the FA wouldn't allow us to show one of the players with a nose bleed. Game's gone.
